LitBot — Lead Generation Campaign Report

Goal: Generate early adopter interest and collect email leads for LitBot's launch

Target Audience: Romanian high school students (grades 11-12), teachers, and parents preparing for the Baccalaureate exam

PostHog Setup

PostHog analytics was integrated into the main page, the landing page, and the wireframe page to track:

• Web Analytics: Page views, visitor sessions
• Product Analytics: Conversion funnel tracking for email submissions
• Session Replay: User behavior observation and interaction patterns

Tracked Events

To understand how users progress through the LitBot lead-generation flow, several key interaction events were tracked throughout the session. These events give insight into how far users get, where they hesitate, and where drop-offs occur.

• Index page view: The initial entry point for all users.
• Landing page view: The main call-to-action screen introducing LitBot.
• Wireframe page view: The optional mid-funnel step showcasing the UI prototype.
• Email field typing: Indicates intent to engage or convert.
• Newsletter checkbox interaction: Measures micro-engagement and trust.
• Form submission: Final conversion event, completing the signup flow.

Conversion Funnel

Below is the funnel representing how users move from their first interaction toward conversion. This funnel helps visualize both engagement depth and friction points.

1. Landing page visit: Users enter the lead-generation flow.
2. Email field interaction: Demonstrates stronger intent to sign up.
3. Newsletter subscription: Optional step that validates additional interest.
4. Form submission: Completion of the funnel and successful conversion.

Formspree Integration

The lead collection form uses Formspree for backend handling, integrated at the bottom of the landing page.

Form Fields

• Email: Required field for contact
• Newsletter subscription: Optional checkbox for updates

Conversion Funnel Analysis

• Index page → Landing page: 80.95% proceeded
• Landing page → Email typing: 94.11% proceeded
• Email typing → Form submission: 81.25% converted

Session Replay Insights

Key observations:

• Users spend an average of 14.8 seconds reading the landing section before scrolling or clicking.
• 63% of users scroll down to the “How It Works” section, indicating moderate engagement with the content below the fold.
• The most common hesitation point occurs on the newsletter subscription step, where many users pause for several seconds before deciding whether to continue.